It is a strange time that we live in. Technology keeps getting better and better. We don’t need to process film anymore (often would take days or weeks) and images can be transferred over wifi within seconds. Artificial Intelligence or AI, will be changing the face of the game. We’ll start to see more and more of it.

With newer camera phones, better technology in cameras and more learning resources available… it is easy to be a photographer these days. Okay, I am kidding. That’s not true. It’s not.

The photography field keeps scraping to the bottom of the barrel. Trends are the new norm. Actual REAL photography isn’t being taught “because it can be fixed in photoshop” but honestly, that’s not the way it should be or how it goes down. There’s your vision, there’s the camera and HOW you shoot something. Put these three in and you can get a number of variables. There are rules in photography and any great photographer can break them and then there is just plain out no… never do.

There is one major thing as photographers, we all should get down and it is lighting. Weather working with natural lighting, studio lighting.. you need to learn these basics. It is a MUST and if anyone is coming into this game… if you can slay your light, you’ll go far in this field.

Now, we don’t always have the best of luck with working in the best lighting situations and at times, we have to work it. Whether it is a bad reception hall, or a harsh bright day… these are the challenges you may face in your career… and it is with only practice you will learn how to shoot in every condition possible. That’s when you’ve graduated to a “top dog” as I call it.

When a photographer garners the experience to work in ANY condition and kill… and it sounds easier than it is, but it isn’t.. then you will become a master at this game.

Meanwhile, we’re the peons over here… “still learning.” If you stop learning as a photographer, that’s when you need to quit. You can always be creative and always learn something in this game. That’s what makes it fun and exciting. It’s what has kept most in business around.

There’s a lot to further discuss in this business and the plan is in doing so, as I continue on with the blogging this year. This is a tough business. Time to dust off those boots and let’s get to work.

Happy Shooting, my friends!

Dee Giumetti