I teach photography to all kinds of photographers around the globe. You can be the most talented photographer and creator out there on your skill set, but if you don’t have any business acumen, nor knowledge of how to market or to coordinate a web page, you may find yourself in trouble finding work. I see it so much in our field. Most think the work will bring people in based on talent alone, but that is not the case.

Here are some of my…

Marketing Tips For Photographers

You’ll need to generate high-quality, informative content: Focus on creating high-quality, informative content that provides value to the users. The content should be well-written and formatted, with proper use of headings, subheadings, and bullet points.

1. Voice search optimization: With the increasing use of smart assistants and voice search, it is essential to optimize the website for voice search. This includes using long-tail keywords and natural language.

2. Mobile optimization: More and more users are accessing the internet through mobile devices, so it's crucial to optimize the website for mobile. This includes using responsive design and optimizing page load speed.

3. User experience: Search engines value user experience, so make sure your website is easy to navigate, loads quickly, and has a clear call-to-action.

4. Semantic search: In 2023, search engines are likely to focus more on semantic search, which means understanding the meaning behind the search query rather than just matching keywords. To optimize for this, focus on creating content that answers specific questions and provides comprehensive information on a topic.

5. Social media engagement: Social media engagement can also help with SEO, as it increases visibility and drives traffic to the website. So, create engaging social media posts and share your content on social media platforms.

Overall, SEO in 2023 will require a focus on creating high-quality content that provides value to the users and optimizing the website for mobile and voice search, semantic search, and user experience.

If you're a photographer looking to improve your SEO, here are some resources that you might find helpful:

1. SEO for Photographers by The Modern Tog: This is an online course that teaches photographers how to optimize their websites for search engines. The course covers topics such as keyword research, on-page optimization, and link building.

2. Photography SEO Community: This is a Facebook group where photographers can share their SEO strategies and ask for advice. The group has over 13,000 members and is a great place to connect with other photographers who are working on their SEO.

3. Google's SEO Starter Guide: This is a free guide provided by Google that explains the basics of SEO. It covers topics such as creating high-quality content, using keywords effectively, and optimizing images.

4. Moz Blog: Moz is a popular SEO tool provider, and their blog is a great resource for learning about SEO. They have a section specifically for photography SEO, which covers topics such as optimizing images and building links.

5. Yoast SEO for WordPress: If you're using WordPress to build your website, the Yoast SEO plugin can help you optimize your content for search engines. They have a specific section for photographers, which includes tips on optimizing image alt tags and meta descriptions.

6. Photography Spark: This website provides resources and tools specifically for photographers, including a section on SEO. They have articles on topics such as creating location-specific landing pages and optimizing for mobile devices.

By utilizing these resources, photographers can gain a better understanding of SEO and how to optimize their websites to rank higher in search engine results. Which will help to market and generate business. I started out in 2015 writing on this blog. It helped to get the word out on my business and helped to develop a strong client base. It is a lot of work. You just need to keep pushing on! You got this.

Happy Shooting, My Friends!

Dee Giumetti

Shooting Star Photography

New Jersey Fine Art Photographer