SEO And Blogging For Business Owners | Photographers
Everything You Need To Get You On Track For Your Photography Business!
SEO Blogging: The Ultimate Guide to Getting Started
If you’re a business owner and not blogging, you’re leaving money (and Google rankings) on the table. Whether you’re a Philadelphia family photographer, an NJ family photographer, or running a boys’ birthday photo shoot business, blogging helps you attract the right audience, showcase your expertise, and boost your SEO.
And before you panic about needing a PhD in Google-speak—don’t worry. This guide is here to break it all down without making your brain hurt.
SEO Tips for Photographers! It is tough out there!
Why Blogging is a Must for Business Owners
1. Google Likes Fresh Content
Think of Google as a hungry monster that constantly craves fresh, relevant content. The more you feed it (with blogs), the higher you rank.
2. Be the Expert in Your Niche
Blogging allows you to establish authority. Want to be the go-to expert in South Jersey photography or the best photographers in Atlantic City? Start posting your knowledge, tips, and industry insights.
3. Drive More Traffic (and Clients) to Your Site
A well-written blog brings organic traffic, which means more potential customers without paying for ads. Wouldn’t you rather have Google do the work instead of constantly chasing leads?
4. Keep People on Your Site Longer
A blog is like a first date. If your content is boring, people will bounce. But if it’s engaging, helpful, and a little fun? They stick around—and maybe even book a session.
5. More Social Media Content
A blog post isn’t just a blog post—it’s a goldmine of social media content. Break it up into Instagram posts, Pinterest pins, Facebook updates, and email newsletters. Work smarter, not harder.
What to Blog About (Even If You Think You Have Nothing to Say)
Still staring at a blank screen? Here are some killer blog post ideas for photographers and small business owners:
✅ Behind-the-Scenes – A sneak peek at your latest beach sessions or a crazy client story (we all have them).
✅ Client Spotlights – Feature past clients and their experiences—bonus if you include stunning portraits from Atlantic City or Philadelphia.
✅ Tips & Tricks – “What to Wear for a Boys’ Birthday Photo Shoot” or “Best Locations for South Jersey Family Photography.”
✅ Your Entrepreneurial Journey – How you got started and what you’ve learned (mistakes included).
✅ SEO & Marketing Tips – Yep, just like this one. Educate your audience and boost your rankings.
✅ Case Studies & Transformations – Share how a client’s session turned into stunning, wall-worthy portraits.
✅ Common Misconceptions – “Why You Don’t Need to Lose 10 Pounds Before Booking a Session” or “Why a Cheap Photographer Will Cost You More in the Long Run.”
For example, my expertise is fine art beach photography and I write about it a lot.
SEO Hacks to Get Your Blog Ranking Like a Pro
Want your blog to actually show up on Google? Use these SEO tips:
📌 Use Keywords Naturally – Like “SEO for photographers”, “photographers in South Jersey”, or “blogging for SEO.”
📌 Break Up Text – Google and readers love short paragraphs, bullet points, and subheadings.
📌 Add Internal & External Links – Link to your other blog posts and reputable sites for extra SEO power.
📌 Optimize Images – Rename image files (not just “IMG_1234.jpg”) and add alt text like “Boy in navy tux smiling in a Philadelphia photo shoot.”
📌 Write Engaging Meta Descriptions – A 150-character preview of your post that makes people want to click.
📌 Update Old Posts – Keep them fresh by adding new info, better keywords, and updated images.
📌 Be Consistent – Blogging once a year won’t cut it. Aim for at least 1-4 times per month.
I sometimes blog about items I have put together and then incorporated into a session.
Need Help with SEO & Blogging?
I get it—writing for SEO can feel like learning another language. But the good news? You don’t have to do it alone.
At Shooting Star Photography, we not only specialize in fine art beach photography, family photography, and boys’ birthday shoots—we also offer SEO and blogging help!
👇 Click Below to Get SEO Services That Actually Work! 👇
Happy Shooting!
Dee
Shooting Star Photography
Serving Philadelphia, Mainline, Northern Delaware, and all of Southern New Jersey.
Unlocking Blogging Success: Insights and Strategies
1. The Blogging Landscape:
Over 2 million blog posts are crafted daily.
67% of daily bloggers deem themselves successful.
Articles exceeding 3000 words tend to yield superior results.
2. Crafting a Blog Post:
It takes an average of 4 hours to write a post.
The average reader spends 52 seconds perusing a blog post.
The standard length of a blog post is 1,416 words in 2023.
Only 14% of bloggers create content surpassing 2000 words.
44% of bloggers publish new content 3-6 times monthly.
3. Headlines and Visibility:
Blogging increases search ranking chances by 434%.
Headlines of 6-13 words attract more traffic.
Odd-numbered headlines outperform even-numbered ones.
4. Content Optimization:
38% of bloggers update older articles.
Updating content is successful for 34% of bloggers.
Applying the Pareto Principle to blogs reveals that 80% of results come from 20% of efforts.
5. Guest Blogging Dynamics:
60% of blogs write 1-5 guest posts monthly.
3% of blogs contribute over 100 guest posts monthly.
Blogs with multiple authors are perceived as more credible by 62.96% of readers.
79% of editors find guest content too promotional.
6. Social Sharing and Impact:
59% share articles without reading them.
Marketers prioritizing blogging are 13x more likely to have a positive ROI.
Content marketing costs 62% less than traditional marketing but generates 3 times as many leads.
7. SEO Strategies:
Break up text with headings, subheadings, and graphics for better readability.
Targeted keywords enhance Google's recognition of your content.
8. Business Owner's Blog Topics:
A day in the life of a business owner.
Behind-the-scenes insights.
Lists of recommended tools, products, etc.
Step-by-step process demonstrations.
Entrepreneurial journey.
Industry insights with personal experiences.
Q&A interviews.
Lessons learned while building the business.
History of the business in storyteller format.
"What not to do" posts.
Product features.
Valuable lessons from mistakes.
Inspirational quotes.
Influencers worth following.
Business updates.
Customer testimonials.
Product and book reviews.
Support for local charities.
Success stories.
Frequently asked questions.
Free resources.
Mom holding her son at the Jersey Shore.
Here are some secrets to enhance your blog writing:
Know Your Audience: Understand your target audience's interests, preferences, and pain points. Tailor your content to resonate with them.
Compelling Headlines: Craft attention-grabbing headlines. Use curiosity, urgency, or a solution-driven approach to entice readers.
Clear Structure: Organize your content with a clear structure. Use headings, subheadings, and bullet points to make it easy to read and navigate.
Hook Your Readers: Capture attention in the first few sentences. Pose a question, share an intriguing fact, or tell a short story to engage your audience from the start.
Consistent Tone: Maintain a consistent tone that aligns with your brand and resonates with your audience. Whether it's formal, conversational, or humorous, stay true to your style.
Visual Appeal: Incorporate relevant images, infographics, or videos to break up the text and make your content visually appealing.
Value-Centric Content: Provide value to your readers. Address their questions, solve problems, or offer insights that they find useful.
Conciseness is Key: Be concise and get to the point. Avoid unnecessary fluff and keep your writing focused on delivering valuable information.
Storytelling: Weave storytelling elements into your content. Narratives create a connection with readers and make your blog more memorable.
SEO Optimization: Research and incorporate relevant keywords naturally into your content. Optimize meta titles, descriptions, and use alt text for images to improve search engine visibility.
Regular Updates: Consistency matters. Aim for a regular posting schedule to keep your audience engaged and coming back for more.
Interactive Elements: Encourage reader interaction. Pose questions, include polls, or ask for opinions to foster engagement in the comments section.
Editing and Proofreading: Thoroughly edit and proofread your content before publishing. Clear of grammatical errors and typos for a polished final product.
Unique Perspective: Offer a unique perspective on topics. Share your experiences, insights, or research that sets your blog apart from others in your niche.
Call-to-Action (CTA): Conclude each post with a clear CTA (mentioned above). Whether it's encouraging comments, sharing the post, or exploring your products/services, guide readers on the next steps.
Mobile Optimization: Ensure your blog is mobile-friendly. Many readers access content from smartphones, so optimizing for mobile enhances the user experience.
Analytics Utilization: Use analytics tools to track the performance of your blog. Understand what works and refine your strategy based on data.
By incorporating these secrets into your blog writing, you can create compelling, engaging, and impactful content that resonates with your audience.
Sooo. get to blogging! It is one of the best marketing decisions you can ever make! Remember, that 20% of what you put out there, you will see 80% back! Chop Chop! Get to work!
We also offer SEO and blogging help! You can find it by clicking the button below!
Happy Shooting, my friends!
Dee
Shooting Star Photography
