The Ultimate Guide to Building an SEO-Friendly Photography Website

Congratulations on launching your photography business! You've got the skills, the passion, and now you're eager to start capturing amazing moments for clients. However, to turn your passion into a thriving business, you need clients to find you. In this guide, we'll walk you through the essential steps to create a professional website and optimize it for SEO to get your photography business noticed.

Building a Professional Website

1. Design and Presentation

The foundation of your online presence is a professional website. Your website should be clean, readable, and presentable. Remember, your website is often the first impression potential clients have of your work. Make it visually appealing and user-friendly.

2. Portfolio

Showcase your work with a varied portfolio. Include samples of different types of photography you offer. Whether it's weddings, family portraits, or landscapes, a diverse portfolio will attract a broader audience.

3. Pricing

Clearly state your pricing and packages. Transparency about your rates will help potential clients understand what they can expect.

4. Location and Contact

Ensure your website clearly mentions your location and the areas you plan to serve. Include a prominent contact form, making it easy for clients to reach out to you.

SEO Optimization

I am completely NO JOKE when it comes to SEO. I don’t ever pay for ads. As you see here, this is incognito mode (click on top of photo). Google generally likes to show you google searches based on your google searches in the past. Incognito mode is the general mode in which you want to search for your google ranking. Otherwise, it will not show you an accurate listing if under your profile.

Notice we are in the top search. Above even wedding wire for our number one tag that we utilize on our website.

1. Use Clear Headers

Organize your content with clear headers. Proper headings not only make your website more user-friendly but also help search engines understand your content.

2. Backend Optimization

Most website platforms offer backend optimization options. Utilize meta tags, meta descriptions, and alt tags for your images. These tags make it easier for search engines to index your content.

3. Submit Your Sitemap

Sign up for Google Search Console to submit your sitemap. This step is crucial for Google to crawl and index your website, making it visible in search results.

Content Creation and Blogging

1. Regular Blogging

Now comes the fun part - blogging! As a photographer, you may not have thought of yourself as a writer, but blogging is an excellent way to boost your SEO. Aim to write at least two blog posts per week, with each post being a minimum of 600 words.

2. Blog Ideas

Your blog posts can cover a wide range of topics. Share your journey into photography, showcase your latest work, or offer a glimpse behind the scenes of a photo session. You can also write about photography equipment, props, or wardrobe additions you've made.

3. Categories and Tags

Organize your blogs with categories and tags. For instance, if you write about Santa sessions in Haddon Township, your category could be "Santa Photography Sessions," and your tags might include "Haddon Township," "New Jersey," "Christmas Sessions," and more. Use categories and tags to help potential clients find your content.

4. Alt Tags for Images

Don't forget to add descriptive alt tags to the photos you upload. Alt tags provide text descriptions for images and improve accessibility while assisting search engines in understanding your visual content.

Getting Indexed

Once you've completed the backend optimization, published your blog post, and chosen a featured photo, head to Google Search Console to request indexing. This step ensures your new content appears in Google's search results.

The Power of SEO for Photographers

Optimizing your photography website for SEO is the number one way to attract clients, especially if you're just starting out. Being on the first page of Google search results can significantly boost your visibility and credibility in the competitive photography industry. So, follow these steps, consistently create valuable content, and watch your photography business grow. Your journey as a successful photographer starts with a well-optimized website and regular blogging. 

I promise you, if you do this, you will get consistent bookings!!! 

Happy shooting, my friends!

Dee Giumetti

Shooting Star Photography

Reflecting on Loss and Cherishing Life's Moments- as a photographer

Creating magic with my friend Ashley, was something magical. Look at the memories we made together!

Reflecting on Loss and Cherishing Life's Moments

These last few months have been eye-opening to me. My friend tragically passed away in July. I miss her greatly, and there isn't a day that goes by that I don't think about her. Anytime someone passes that you are close with, there's a ripple/wave effect. It helps you to reflect and look around and see what you have. It makes you try to cherish each moment even a little more. Being on this earth at any second is no guarantee, and it is up to us to make the best of it.

Good ol’ Drifter and this beautiful little lady. All smiles with her “pet” unicorn in the magical forest.

The Impact of Loss

Life can beat you down. Especially when losing someone, you will never get over the loss. Time doesn't necessarily heal all wounds, but it's also time that you know you need to be blessed to have. It's that hug you want to hold on tighter and not let go.

There's also regret when someone passes. I regret not thanking her more. I regret not getting her glammed up and doing a fancy photo shoot with her and her unicorn. I regret not doing professional photos of her daughter and her together (I have a few of them separately).

A Blessed Calling

All smiles for this darling little lady. Love the florals and the softness of the scenery for some beautiful magic.

I love what I do, and I am blessed to be able to do this job. It's the memories I love making for all my families. For the babies, the kiddos, teens, moms-to-be, grandparents, and even getting the cousins and grandkids together. This is about making memories for entire families' lives. Isn't that incredible?

This little lady was all in with her unicorn for the day. She wanted to take him home.

The Ripple Effect of Loss

When my friend passed away, it was as though the world had dimmed a little. Her laughter, her smile, her warm presence—it was all gone in an instant. Her absence created a void in my life that can never be filled. But amidst the grief, I realized something profound. Her passing sent ripples through my life, awakening me to the fragility of existence and the importance of cherishing every moment.

The truth is, life is unpredictable. We often take our time on this earth for granted, assuming that there will always be another day to express our love and gratitude. But my friend's departure shattered that illusion. It reminded me that each moment is a gift, and we must embrace it with open arms.

We always need to get those cheesy smiles in too!

Embracing Life's Imperfections

Life isn't always sunshine and rainbows. It can be challenging, painful, and unfair. Losing someone you care deeply about is a wound that never truly heals. Time may dull the ache, but the scars remain as a reminder of what once was. Yet, it's precisely these scars that teach us the value of the time we have left.

As I navigate the waves of grief, I hold onto the memories of my friend tightly. I cherish the moments we shared, the laughter we enjoyed, and the love we exchanged. I'm reminded of the hugs we shared and how I wish I could have held onto them just a little longer.

Walking her pet unicorn.

Regrets and Lessons

Regret is a bitter companion in the wake of loss. I regret not expressing my appreciation to my friend more often. I wish I had taken the time to create beautiful memories, like that fancy photoshoot with her and her unicorn. I regret not capturing more precious moments with her and her daughter together.

But through these regrets, I've learned a valuable lesson. Life is a delicate tapestry of moments, and we have the power to shape it into something beautiful. It's a reminder that we should never wait to express our love and gratitude to those we care about. Tomorrow is never guaranteed.

Creating Lasting Memories

All smiles again. Pink is a great color on her!

In the midst of sorrow, I find solace in my work. I am fortunate to have a job that allows me to create memories for families. From capturing the innocence of babies to freezing the exuberance of teens, from documenting the glow of expectant mothers to bringing generations together for photos, it's a privilege to be part of these moments.

This work is about more than just photographs. It's about freezing time, encapsulating emotions, and preserving memories that will last a lifetime. It's about crafting a legacy that future generations can treasure.

Conclusion: Embracing Life's Beauty

In the face of loss, I've learned to appreciate life's beauty even more. My friend's passing taught me that every moment is precious, every hug should be held a little tighter, and every expression of love should be shared without hesitation. We may never completely heal from the wounds of loss, but we can find strength in the memories we create and the love we share.

Life is a gift, and it's up to us to make the most of it. Let us not wait for tragedy to remind us of this truth. Instead, let us celebrate life's imperfections, cherish our loved ones, and continue to create beautiful memories that will live on long after we're gone.

Until then… Happy Shooting, my friends!

Dee Giumetti

The Naturals Collection By Shooting Star Photography

Editing in natural brown tones will always be a beautiful addition to any family or child’s photo album. At Shooting Star Photography LLC, we specialize in capturing rich neutral photography tones that add a touch of elegance and timelessness to our work. We understand how to manipulate light and shadows to create a stunning visual narrative. We understand the importance of natural light in photography, and our ability to harness beautiful sunlight enhances the mood and atmosphere in our images. Whether it's a golden hour portrait session or a sun-drenched landscape, we strive to capture the essence of each moment, using the interplay between light and rich neutral tones to create truly captivating photographs.

Mom and her newborn. Flipping her hair… Like a boss! Set among the sunset in natural vintage outfits and tones. Taken in Woolwich Township, New Jersey.

Why is vintage the way to go for family portraits?

When it comes to family portraits, capturing the beauty and essence of your loved ones is of utmost importance. Many people are now turning to vintage aesthetics to create timeless and sentimental family portraits. There are several compelling reasons why vintage is the way to go for this cherished tradition.
First and foremost, vintage family portraits exude a sense of nostalgia and evoke warm emotions. They transport us back to a simpler time, reminding us of the precious moments shared with our families. By choosing a vintage style, we can infuse our portraits with the same timeless quality and sentimentality enjoyed by our ancestors. These portraits become heirlooms that can be cherished and passed down through generations, creating a strong connection to our family's history.
Moreover, vintage family portraits have a distinct artistic appeal. The soft, muted tones, grainy textures, and classic black and white effects add a touch of elegance and sophistication to the photographs. They create a sense of timelessness, allowing the focus to be solely on the family members and their relationships. Vintage aesthetics have a way of capturing the essence of family life, portraying the love and bond shared between family members in a truly beautiful manner.

The beautiful light and vintage feel will make this a classic for a lifetime.

Another advantage of choosing a vintage style for family portraits is its versatility. Regardless of the setting or clothing choices, vintage editing techniques can beautifully adapt to any situation. Whether you prefer a rustic outdoor location, a cozy indoor scene, or a grand formal setting, vintage edits can enhance the overall mood and ambiance. This versatility allows for greater creative expression while still preserving the nostalgic charm that vintage portraits are known for.

Vintage clothing and styling is a lifetime classic. This little girl is strolling along the fall leaves in the South Jersey forest.

In addition, vintage family portraits are a refreshing departure from the highly retouched and heavily filtered images that have become commonplace today. The natural imperfections and aged appearance lend an authenticity to the photographs, capturing the genuine emotions and personalities of each family member. In a world where perfection is often the norm, vintage portraits offer a refreshing and genuine representation of family life.

Watching the sunset in the fall. Vintage warm tones and lush light make this a classic photograph.

Little cowboy at the farm.

Lastly, opting for vintage family portraits can be seen as a conscious choice to slow down and appreciate simple joys amidst the fast-paced digital age. By embracing the past through the vintage aesthetic, we create a sense of timelessness that transcends trends and technological advancements. Vintage family portraits serve as a beautiful reminder to cherish the present moment and the loved ones who surround us.

More beautiful light at the farm. Vintage is always the classic approach to go in photographs.

In conclusion, vintage is the way to go for family portraits due to its ability to evoke nostalgia, its artistic appeal, versatility, authenticity, and its encouragement to embrace the present moment. By choosing a vintage style for your family portraits, you are creating timeless heirlooms that will be treasured for generations to come.

Happy Shooting, my friends!

Deirdre Giumetti

Shooting Star Photography

South Jersey- In Home Holiday Portraits.

South Jersey- In Home Holiday Portraits.

The Magic of Christmas and we come to you in your home to photograph some beautiful holiday portraits! I come to your home! Woo hoo!

Locations we will travel to this season are in Camden, Gloucester and Burlington Counties in South Jersey.

Capture the Magic of the Season with Enchanting Christmas Tree Photos
Looking to create everlasting memories this holiday season? Look no further! At Shooting Star Photography LLC, we invite you to embark on a magical journey that will enchant your family for years to come. Gather the kids, round up the rest of your loved ones, and join us for an enchanting photo session in front of your majestic Christmas tree. We come to your home this holiday season. Isn’t that awesome!

There’s something truly special about capturing the warmth and wonder of the season through photographs at your home. Whether it’s the twinkling lights, the glimmering ornaments, or the joy radiating from your loved ones' faces, a Christmas tree serves as the perfect backdrop to immortalize these heartfelt moments.

Our experienced photographers are adept at capturing the magic of your family's unique bond. We understand that each family has their own traditions, tales, and emotions attached to this time of year. Our goal is to reflect your family's spirit in every frame, creating photographs that are not only stunning but deeply meaningful.

Imagine the children's eyes lighting up with glee as they gather around the tree, their smiles filled with anticipation. Witness the laughter and love exchanged between siblings, parents, and grandparents as they come together in celebration. These are the emotions we aim to capture in every click of the shutter.
To ensure your convenience and comfort, we offer both in-studio and on-location photoshoots. You have the freedom to choose the setting that best suits your family's dynamic. Our professional team will work closely with you to determine the ideal time and location, all while adhering to your preferences.

With a wide array of customized packages to choose from, we cater to your specific needs and desires. From digital images to beautifully crafted albums, we offer options that will allow you to relive these enchanting moments in the years to come. Our skilled editing team will add a touch of magic to your photos, enhancing their ethereal quality and making them truly extraordinary.

So, this holiday season, don't miss the opportunity to capture the essence of your family's joy and togetherness. Let Shooting Star Photography LLC transform your Christmas tree into a portal of enchantment. Grab the kids, embrace the spirit of the season, and embark on a magical photography experience that will create cherished memories to treasure forever.
Book your Christmas tree photoshoot with us today and let the magic begin!

Christmas is truly a season unlike any other. It holds a special place in the hearts of people worldwide, transcending cultures, religions, and generations. The magic of Christmas is not merely confined to a single day; it encompasses the entire month of December, filling the air with an enchanting spirit and joy.
What makes Christmas so extraordinary is its ability to bring people together, fostering a sense of unity and togetherness. It is a time when families and friends gather, setting aside their busy lives to reconnect and celebrate the spirit of love and giving. The warmth and laughter that fill the room during this time is a testament to the importance of human connection and the joy it brings.

Perhaps what makes Christmas truly magical is the way it resonates with our inner child—the child that still believes in the fantastical wonders of the world. From the twinkling lights adorning homes, streets, and shops, to the sweet aroma of freshly baked treats wafting from kitchen windows, Christmas captures the imagination and sparks a sense of wonder.

Christmas decorations transform our surroundings into a whimsical wonderland, invoking a feeling of nostalgia and wonderment. The colorful ornaments, the shimmering tinsel, and the majestic Christmas tree stand tall as symbols of hope, love, and joy. Each decoration placed with care, holds an untold story or cherished memory, adding depth and meaning to the festive season.

Moreover, the tradition of gift-giving during Christmas embodies the spirit of generosity and love. The act of carefully selecting and wrapping presents for loved ones represents an expression of thoughtfulness and appreciation. It is a reminder that the real joy of Christmas lies in giving rather than receiving. The smiles and expressions of delight on the faces of our loved ones when they unwrap their presents are priceless moments that make the season truly special.

Christmas is also a time for reflection and gratitude. As the year comes to a close, it provides an opportunity to look back, count our blessings, and appreciate the simple joys that life has bestowed upon us. It is a reminder to be grateful for the love and support we receive from our loved ones and to extend that love and kindness to those less fortunate.

In a world often marked by chaos and division, Christmas has the power to unite us all. It is a time when people set aside their differences and come together to celebrate the values of compassion, love, and peace. It serves as a gentle reminder that, despite our diversity, we are all interconnected and capable of spreading joy and goodwill.

Each year, as the calendar turns to December, the anticipation of Christmas begins to build. It stirs up a unique excitement in our hearts, reminding us that something extraordinary is about to unfold. Whether it is the cheerful carols, the joyous laughter of children, or the delightful smells that permeate the air, Christmas captures our senses, transporting us into a world of pure enchantment.

So, how special is Christmas? It is a season that defies words, a feast for the senses, and a celebration of all that is beautiful and good in the world. It is a time when dreams come alive, hearts are filled with love, and the spirit of kindness shines brightly. Christmas is the embodiment of magic, and its significance will forever remain treasured in our hearts.Experience the enchantment of the holiday season like never before with our special Christmas session! We're bringing the festivities right to your home, where we'll capture your family in front of the beautifully adorned Christmas tree.

To ensure your photos sparkle with that warm, festive glow, we kindly ask you to send us a picture of the room we'll be using during the mid to late afternoon when natural lighting is at its best. If needed, we'll bring our own professional lighting equipment to make your photos truly magical.

Let's transform your family into a festive vision and create cherished memories right in the heart of your home. Embrace the spirit of Christmas and let us capture the joy, love, and wonder of this special season.

Book your Christmas session today and let the magic begin! 📸🎅🏡

Please make sure you have enough space. If not, we will be going outside for your holiday portraits!

To book your special in home session, please read the following on pricing. Total fee is $350 and will include 2 fine art images (option to purchase more), your session fee and the corresponding simple edit of each photograph.It is $100 to book with $250 remaining. Total time will be a half hour (but will be there a few minutes early to set up).  Must be reside in Camden, Gloucester, Burlington or Cumberland Counties. 

We will schedule with you from November 18th (some like to put up the tree before Thanksgiving), if you put it up sooner the better!!!  Through December 11th to ensure a quick turnaround for Christmas photos. Christmas photos will be returned within 3 days of selection from the proofing gallery. 

Time of session will vary due to lighting of home, but opt for around midday. 

Limited Spots are available.

If interested in booking a spot, you can go directly to this link!

Info For Session Can Be Found Here

Happy Shooting, my friends!

Dee

Shooting Star Photography

Your Christmas fun photographer!

Falling for Family Mini Sessions In NJ: Capture Your Favorite Moments

Upscale family photography is where we shine at Shooting Star Photography..

As the leaves begin to change and the crisp air sets in, it's the perfect time to gather your loved ones and capture some precious memories. Fall is known for its stunning colors and cozy atmosphere, making it the ideal season for a family photo shoot. And what better way to do it than with a family mini session? These short and sweet sessions are perfect for busy families who want to capture their favorite moments in a down-to-earth and relaxed setting. In this blog post, we'll take you on a journey through a fall family mini session in New Jersey, where the beauty of the season and the love of family intertwine to create magical memories. Fall is the most popular time of year for outdoor family photo sessions, accounting for 40% of all seasonal photo shoots, according to PPA's market research.

Love taking single portraits of each individual kiddo.

As always, we can provide dresses for our photo shoot. This is a Butterfly Closet dress.

The Irresistible Appeal of Fall in New Jersey

There's something truly magical about the fall season in New Jersey. The vibrant colors of the changing leaves, the crispness in the air, and the sense of cozy warmth that fills the forests. It's the perfect backdrop for capturing the essence of your family. Fall in New Jersey offers endless opportunities for family photography, from fun-filled sessions in pumpkin patches to picturesque portraits amidst the golden hues of the forest. With the breathtaking beauty of nature as your backdrop, you can create timeless images that capture the smiles, laughter, and family togetherness that make your family unique. These moments will become treasured memories, a part of your family legacy, forever.

The three amigos in a beautiful portrait for mom and dad.

Capturing the Essence of Your Family

In the beautiful backdrop of South Jersey's fall forest, we will capture the true essence of your family. The laughter, the love, the moments that make your family unique. Through my lens, I'll freeze those candid interactions and genuine smiles, ensuring they are forever etched in your hearts. The vibrant colors of the fall foliage will only enhance the warmth and joy that radiates from your family. With every click of the camera, I will encapsulate the love and connection that brings you together. Trust me to create stunning images that you and your loved ones will cherish for a lifetime.

The Art of Crafting Lasting Memories

Preserving precious memories is an art form in itself. With the click of a camera, moments frozen in time become cherished memories that can be treasured for generations to come. As a photographer, I understand the importance of capturing not just smiles and poses, but the genuine love and connection that make your family unique. My goal is to create images that tell a story, that evoke emotions, and that transport you back to that moment in time. Every detail, every glance, and every laugh will be carefully preserved, ensuring that these memories will last a lifetime. Trust me to craft lasting memories that you and your loved ones can hold close to your hearts forever.

Love this blazer and color combo.

Embracing the Magic of Mini Sessions

As you dive into the magic of family mini sessions, you'll quickly discover the joy they bring. These sessions are designed to capture the essence of your family in a short amount of time, making them perfect for busy schedules. It's about embracing the magic of the moment and creating memories that will last a lifetime. With the click of a camera, you'll be transported back to that special time, reliving the love, laughter, and connection that defines your family. Embrace the opportunity to freeze these fleeting moments and hold them close to your heart forever. It's time to fall in love with the magic of mini sessions and create lasting memories with your loved ones.

Inviting You to Fall in Love with Family Photos

Fall is the perfect season to embrace the magic of family photos and create lasting memories with your loved ones. There's something incredibly special about capturing those genuine moments of love, laughter, and connection that define your family. With the beauty of the fall season in New Jersey as your backdrop, you can freeze these fleeting moments and hold them close to your heart forever. Whether it's a playful session in a pumpkin patch or a serene portrait amidst the golden hues of the forest, family mini sessions offer a down-to-earth and relaxed setting for capturing your favorite moments. Let me invite you to fall in love with the power of family photos and create timeless memories that will be cherished for generations to come.

Happy Shooting, my friends!

Dee