The Ultimate Guide to Building an SEO-Friendly Photography Website

Congratulations on launching your photography business! You've got the skills, the passion, and now you're eager to start capturing amazing moments for clients. However, to turn your passion into a thriving business, you need clients to find you. In this guide, we'll walk you through the essential steps to create a professional website and optimize it for SEO to get your photography business noticed.

Building a Professional Website

1. Design and Presentation

The foundation of your online presence is a professional website. Your website should be clean, readable, and presentable. Remember, your website is often the first impression potential clients have of your work. Make it visually appealing and user-friendly.

2. Portfolio

Showcase your work with a varied portfolio. Include samples of different types of photography you offer. Whether it's weddings, family portraits, or landscapes, a diverse portfolio will attract a broader audience.

3. Pricing

Clearly state your pricing and packages. Transparency about your rates will help potential clients understand what they can expect.

4. Location and Contact

Ensure your website clearly mentions your location and the areas you plan to serve. Include a prominent contact form, making it easy for clients to reach out to you.

SEO Optimization

I am completely NO JOKE when it comes to SEO. I don’t ever pay for ads. As you see here, this is incognito mode (click on top of photo). Google generally likes to show you google searches based on your google searches in the past. Incognito mode is the general mode in which you want to search for your google ranking. Otherwise, it will not show you an accurate listing if under your profile.

Notice we are in the top search. Above even wedding wire for our number one tag that we utilize on our website.

1. Use Clear Headers

Organize your content with clear headers. Proper headings not only make your website more user-friendly but also help search engines understand your content.

2. Backend Optimization

Most website platforms offer backend optimization options. Utilize meta tags, meta descriptions, and alt tags for your images. These tags make it easier for search engines to index your content.

3. Submit Your Sitemap

Sign up for Google Search Console to submit your sitemap. This step is crucial for Google to crawl and index your website, making it visible in search results.

Content Creation and Blogging

1. Regular Blogging

Now comes the fun part - blogging! As a photographer, you may not have thought of yourself as a writer, but blogging is an excellent way to boost your SEO. Aim to write at least two blog posts per week, with each post being a minimum of 600 words.

2. Blog Ideas

Your blog posts can cover a wide range of topics. Share your journey into photography, showcase your latest work, or offer a glimpse behind the scenes of a photo session. You can also write about photography equipment, props, or wardrobe additions you've made.

3. Categories and Tags

Organize your blogs with categories and tags. For instance, if you write about Santa sessions in Haddon Township, your category could be "Santa Photography Sessions," and your tags might include "Haddon Township," "New Jersey," "Christmas Sessions," and more. Use categories and tags to help potential clients find your content.

4. Alt Tags for Images

Don't forget to add descriptive alt tags to the photos you upload. Alt tags provide text descriptions for images and improve accessibility while assisting search engines in understanding your visual content.

Getting Indexed

Once you've completed the backend optimization, published your blog post, and chosen a featured photo, head to Google Search Console to request indexing. This step ensures your new content appears in Google's search results.

The Power of SEO for Photographers

Optimizing your photography website for SEO is the number one way to attract clients, especially if you're just starting out. Being on the first page of Google search results can significantly boost your visibility and credibility in the competitive photography industry. So, follow these steps, consistently create valuable content, and watch your photography business grow. Your journey as a successful photographer starts with a well-optimized website and regular blogging. 

I promise you, if you do this, you will get consistent bookings!!! 

Happy shooting, my friends!

Dee Giumetti

Shooting Star Photography

A Hocus Pocus Photo Shoot in Philadelphia!

We did a thing! We had a fun Halloween themed photo shoot. Using Addison Street in Philadelphia as our magical background. If you don’t know what Hocus Pocus is…. well.. here ya go! Check out this cute little family themed Halloween session we did!

"Hocus Pocus" is a beloved 1993 fantasy-comedy film directed by Kenny Ortega and starring Bette Midler, Sarah Jessica Parker, and Kathy Najimy. The movie tells the story of three witch sisters who are resurrected in modern-day Salem, Massachusetts, on Halloween night, and their misadventures as they try to achieve immortality. Despite initially receiving mixed reviews upon its release, "Hocus Pocus" has since gained a dedicated fan base and has become a Halloween cult classic.

Two sisters and the niece/daughter. Got in for these magical photo sessions in Philadelphia.

Taking off on their brooms to Hocus Pocus horizons!

One of the reasons why both kids and adults enjoy "Hocus Pocus" is its timeless appeal. The film blends elements of comedy, adventure, and fantasy, creating an entertaining and lighthearted experience that can be enjoyed by viewers of all ages. It strikes a balance between humor and mild spookiness, making it suitable for families to watch together.

For kids, "Hocus Pocus" offers a magical and whimsical world filled with witches, spells, and supernatural occurrences. The three main characters, the Sanderson sisters, portrayed by Midler, Parker, and Najimy, deliver captivating performances that bring the witches to life in a humorous and slightly menacing way. The movie's playful and imaginative nature, coupled with its Halloween setting, creates an enchanting atmosphere that captures the imagination of young viewers.

Adults, on the other hand, often find nostalgic value in "Hocus Pocus." Many who grew up watching the film during its initial release have fond memories associated with it, making it a nostalgic Halloween tradition. Additionally, the film features witty dialogue, catchy musical numbers, and a clever blend of slapstick comedy and more subtle humor, which appeals to adults and keeps them engaged throughout.

Furthermore, "Hocus Pocus" touches on themes of friendship, bravery, and the power of believing in oneself, which resonate with audiences of all ages. The characters' journey to thwart the witches' plans and protect the town creates a sense of adventure and reinforces positive values.

The enduring popularity of "Hocus Pocus" can also be attributed to its seasonal charm. As Halloween approaches, families and friends often seek out movies that capture the spirit of the holiday, and "Hocus Pocus" delivers just that. Its iconic Halloween setting, with costumes, trick-or-treating, and a climactic battle against the witches, makes it a perfect choice for seasonal celebrations.

Love her boots! For these sessions! She’s making a potion in her Hocus Pocus cauldron.

All smiles in Philly.

The Hocus Pocus magic is whipping up on the streets of Philadelphia!

I hope you fly off to new adventures little one!

We love creating something magical, even it is just a movie for families to have fun with. At Shooting Star Photography, we are always up for the challenge. With this photo session we had it done in Philadelphia.

In summary, "Hocus Pocus" appeals to both kids and adults due to its timeless and enchanting nature, blending comedy, fantasy, and adventure. Its nostalgic value, memorable characters, and Halloween-themed setting create a magical experience that has captivated audiences for decades. Whether you're a fan from the past or discovering the film for the first time, "Hocus Pocus" continues to cast its spell on viewers of all ages.

Happy Shooting my friends!

Dee Giumetti

Shooting Star Photography

New Jersey Photographer

Shooting Star Photography: Capturing Magical Moments at Wildwood, NJ

A Wildwood Beach Session in New Jersey is magical. Just like this sister and brother session we did here!

Beautiful pastel portraits captured in Wildwood. Got to love those magical Wildwood Days!

Beautiful beach portraits.

Shooting Star Photography: Capturing Magical Moments at Wildwood, NJ

Immerse yourself in the enchanting beauty of Wildwood Beach, New Jersey, and create lasting memories with a photography session hosted by Shooting Star Photography. On Saturday, July 22nd, 2023, let one of the industry's finest photographers capture the essence of your special moments against the stunning backdrop of sun, sand, and waves. Discover the magic of beach photography and the unique experience of working with a true master of the craft.

Take a look at the work featured here. We use all that Wildwood has to offer for the perfect beach portrait spot!

The Unparalleled Beach Setting:

Wildwood Beach, renowned for its pristine stretches of golden sand and picturesque sunsets, provides an idyllic backdrop for your photography session. The soft ocean breeze, gentle waves, and the warm glow of the sun create an ambiance that is both serene and invigorating. The natural beauty of this coastal gem perfectly complements the artistry of Shooting Star Photography, promising a series of unforgettable images.

The Expertise of Shooting Star Photography:

Shooting Star Photography stands out as one of the best in the industry, known for their exceptional talent and ability to capture moments that transcend time. With years of experience and a keen eye for detail, the photographer behind Shooting Star Photography has perfected the art of creating timeless beach portraits. Each photograph becomes a work of art, preserving the emotions, connections, and stories that make your beach experience truly extraordinary.

As you see below, this is one of our most requested backgrounds for Wildwood. You see the girls staring and smiling at each other. Their profiles showing off in these childhood moments. The wind is blowing in their hair. It’s a treasured piece of art that will be proudly displayed in this family’s home for years to come and this is what we do!

Captured in Wildwood with the Pier in the background.

A Wildwood, NJ rainbow.

Mom and her two girls on the beach during a “Super Moon'“ as you can see in the background.

The Essence of Beach Photography:

Beach photography offers a unique opportunity to blend the beauty of nature with the joyous expressions and interactions of individuals and groups. The ever-changing coastal environment adds an element of spontaneity, creating a dynamic backdrop for your portraits. Whether it's the vibrant hues of a sunset, the playful splash of water, or the delicate seashells scattered across the sand, Shooting Star Photography skillfully captures these magical moments, freezing them in time forever.

The Personalized Experience:

Booking a photography session with Shooting Star Photography guarantees a personalized and tailored experience to meet your specific needs and desires. Prior to the shoot, you will have the opportunity to discuss your vision, outfit choices, and any special requests you may have. The photographer's expertise in lighting, composition, and posing will ensure that you feel comfortable and confident throughout the session, resulting in images that truly reflect your unique personality and style.

Treasure Your Memories:

The beauty of having your photos taken at the beach by one of the best photographers in the industry lies in the timeless keepsakes you will possess. These photographs will become cherished mementos, allowing you to relive the joy, laughter, and love shared during your beach session for years to come. Each image serves as a testament to the magical experience of capturing the fleeting moments of happiness and the undeniable allure of Wildwood Beach.

Images taken in Wildwood, NJ.

Conclusion:

For an unforgettable beach photography experience, Shooting Star Photography invites you to join them on Saturday, July 22nd, 2023 at Wildwood Beach, NJ. Capture the magic of this stunning coastal location while being guided by a true master of the craft. With their exceptional skills and artistic vision, Shooting Star Photography will create a collection of photographs that beautifully encapsulate your beach memories, providing you with cherished keepsakes for a lifetime.

For more information on these beach portraits, you may find it via this link here.

Wildwood Beach Info

Come on out for this wildwood experience! We are delighted to have you this year to capture those special beach portraits!

Happy Shooting, my friends!

Dee

Shooting Star Photography

With love… love those wildwood days beach photographer!

Ben Franklin Bridge: Iconic Backdrop For Stunning portraits.

Magic on the Ben Franklin Bridge: A Captivating Sibling Photoshoot

I have been photographing these two since they were weeeee little bits. Mom wanted to celebrate her daughter’s birthday in an epic way! So we did! Check out the session below! It was an amazzzzing day!

At Shooting Star Photography LLC, we recently had the absolute pleasure of capturing a remarkable photo shoot on the iconic Ben Franklin Bridge, connecting the vibrant cities of Camden and Philadelphia. This particular session featured a dynamic duo that left us spellbound with their undeniable charisma and enchanting bond as brother and sister.

Looking out at the Philly Skyline on the Ben Franklin Bridge. With PSFS building in background.

Our focus squarely centered on the radiant sister, a stunning brunette of just ten years, resplendent in a vibrant red dress that beautifully complemented the picturesque backdrop of the majestic blue bridge. Set against the stunning scenery, her dress effortlessly commanded attention, popping with an audacious radiance that accentuated the sheer magic of the entire composition.

Brother and sister having fun on the Ben Franklin Bridge.

To infuse an extra touch of whimsy and playfulness into the photos, we incorporated a scattering of colorful balloons. These buoyant companions granted an enchanting sense of delight and a touch of childhood innocence to the vibrant tableau that already unfolded before our lenses.
As the sunlight danced upon the pair, their vibrant energy radiated, making for an unforgettable session. We were truly captivated by the genuine bond between the brother and sister. Their connection, infused with undeniable warmth and affection, permeated every frame we captured, making it an absolute joy to immortalize their unique camaraderie.

Against the striking backdrop of the Ben Franklin Bridge, these siblings showcased an effortless synergy. From the captivating hues of the red dress to the vibrant blue bridge stretching across the horizon, this location served as the perfect stage for their magnetic presence.

As the year draws to a close, we couldn't have asked for a more captivating moment to cherish. We are truly grateful to have been a part of this enchanting photoshoot, creating timeless memories to be treasured for generations to come.

Little man didn not want to take off his hoodie… so we went with it! Have to go with comfort. Always!

Little man’s money shot.

This is one of my favorites from the session.

The Ben Franklin Bridge in Philadelphia is often considered great for a photo shoot due to several reasons:

1. Iconic Architecture:

   The bridge itself is a magnificent architectural structure that spans the Delaware River, connecting Philadelphia, Pennsylvania, and Camden, New Jersey. Its distinctive design, featuring a series of suspension cables and towering piers, creates a visually striking backdrop for photography.

2. Scenic Views:

   From the bridge, you can capture breathtaking panoramic views of the Philadelphia skyline, the Delaware River, and the surrounding areas. The combination of the bridge's grandeur and the cityscape makes for a compelling composition in photographs.

3. Historical Significance:

   The Ben Franklin Bridge holds historical significance as one of the oldest suspension bridges in the United States, having opened in 1926. Its age and heritage add a sense of nostalgia and character, making it an appealing subject for photography.

4. Versatile Shooting Locations:

   Depending on the vantage point and angle, you can shoot the Ben Franklin Bridge from various locations on both sides of the river. This versatility allows for different perspectives and creative possibilities, enabling photographers to capture unique shots.

5. Lighting Opportunities:

   The bridge offers opportunities for captivating lighting effects during different times of the day. Sunrise and sunset can cast beautiful hues across the bridge and skyline, creating a warm, picturesque atmosphere for photography.

6. Accessible and Framing Opportunities:

   The Ben Franklin Bridge has pedestrian walkways, making it accessible for photographers and their subjects. The walkways provide opportunities for framing shots with the bridge as a leading line or focal point, adding depth and interest to the photographs.

Love this butterfly closet dress!

Lady in red on the iconic Ben Franklin Bridge.

Overall, the combination of the bridge's iconic architecture, scenic views, historical significance, versatile shooting locations, lighting opportunities, and accessibility make it a popular choice for photo shoots in Philadelphia.

If you would like to schedule your iconic bridge session, please contact us to schedule.

Happy Shooting, my friends!

Dee Giumetti

Shooting Star Photography

Philadelphia Sessions in FULL SWING!!!

I LOVE this time of year. It's all about the twinkling lights and hustle and bustle of the city! The good ol' city of Philadelphia. I have made these a mainstay and staple in my business and my other photographers have tried to copy, but no one does it best! We know that weddings have been popular here, however, couture and family sessions were never a big thing... until we started doing them!

Why is Broad Street in Philly an awesome spot for photo shoots? 

Broad Street in Philadelphia is an awesome spot for photo shoots due to the following reasons:

1. Iconic Landmarks: Broad Street is one of Philadelphia's major thoroughfares, lined with numerous iconic landmarks and architectural gems. These landmarks, such as Philadelphia City Hall, the Kimmel Center for the Performing Arts, the Academy of Music, and the Pennsylvania Academy of the Fine Arts, provide visually captivating backdrops for photography.

2. Cityscape and Skyline Views: Broad Street offers excellent views of the Philadelphia skyline, especially when photographed from strategic vantage points. The juxtaposition of the historic and modern buildings along the street creates an interesting visual contrast, resulting in stunning cityscape shots.

3. Vibrant Street Life: As a bustling street in the heart of Philadelphia, Broad Street is always filled with energy and activity. It serves as a hub for cultural events, parades, and gatherings, making it an ideal location for capturing candid moments, street photography, and showcasing the city's vibrant atmosphere.

4. Wide and Spacious Boulevard: Broad Street is known for its width and spaciousness, allowing for unique composition opportunities in photography. The broad expanse of the street enables photographers to experiment with different angles, perspectives, and depth of field, enhancing the visual impact of their shots.

5. Architectural Diversity: Along Broad Street, you'll find a diverse range of architectural styles, ranging from neoclassical and Beaux-Arts to modern designs. This architectural diversity presents a wealth of possibilities for capturing contrasting aesthetics and playing with different visual elements.

6. Accessibility and Convenience: Broad Street is easily accessible, with multiple transportation options available, including subway stations and bus routes. Its central location and proximity to other notable landmarks and neighborhoods in Philadelphia make it a convenient spot for photo shoots.

7. Historical Significance: Broad Street has a rich history and has played a significant role in the city's development. This historical context adds depth and meaning to the photographs, capturing the essence of Philadelphia's heritage.

Overall, the combination of iconic landmarks, cityscape views, vibrant street life, spacious boulevard, architectural diversity, accessibility, and historical significance make Broad Street an excellent location for capturing compelling and memorable photographs in Philadelphia.Now, is the time to book your fall family city photo session! WE have a huge huge month this upcoming November. With our move-in date of our studio in Maple Shade, New Jersey, effective November 1st and a ton of things going on in the heart of the busiest season we have ever had! We truly love our customers and EVERYTHING we put out on the table.

It's been a labor of love and a lot of blood, sweat and tears. At Shooting Star Photography, we hope to continue with the BEST service and high-quality images that you have expected and seen over the past five to six years.

One of my most favorite Philadelphia captures.. EVERRRR. It was FREEZING cold this day, but she was a trooper! Broad Street Philadelphia, family photographers in south jersey

One of my most favorite Philadelphia captures.. EVERRRR. It was FREEZING cold this day, but she was a trooper!

For these upcoming sessions on November 8th, we will be offering up styling. We can only do 4 spots, but we cannot wait to offer these to our clients this year! They are truly showstoppers for your annual Christmas Cards!

Father and daughter enjoying a moment on Broad Street in Philadelphia. Truly one of my favorite places to shoot in the city and in the South Jersey area.

Father and daughter enjoying a moment on Broad Street in Philadelphia. Truly one of my favorite places to shoot in the city and in the South Jersey area.

I'm always in love with father and daughter captures! They truly are the BEST!!!!!

Another beautiful family session taken in Philly! Love the way this family looks at each other! I cannot wait to open up my store in Maple Shade, NJ as Philadelphia will only be moments away!

Another beautiful family session taken in Philly! Love the way this family looks at each other! I cannot wait to open up my store in Maple Shade, NJ as Philadelphia will only be moments away!

One of my most FAVORITE CLIENTS. I see these guys a few times a year. LOVE THE WAY they are looking at one another! Another gorgeous Broad Street session in the books!

One of my most FAVORITE CLIENTS. I see these guys a few times a year. LOVE THE WAY they are looking at one another! Another gorgeous Broad Street session in the books!

If you would like to book one of these sessions, you may do so here! Hope to see you out for one of the best spots in Philadelphia! We LOVE YOU SOUTH JERSEY AND PHILLY!!!!

https://shootingstarphotographyllc.bigcartel.com/product/sunday-november-8th-the-best-twinkle-street-of-philadelphia

If you ever have any questions, feel free to reach out!

Happy Shooting, my friends!

Dee Giumetti

Shooting Star Photography