The Ultimate Guide to Building an SEO-Friendly Photography Website

Congratulations on launching your photography business! You've got the skills, the passion, and now you're eager to start capturing amazing moments for clients. However, to turn your passion into a thriving business, you need clients to find you. In this guide, we'll walk you through the essential steps to create a professional website and optimize it for SEO to get your photography business noticed.

Building a Professional Website

1. Design and Presentation

The foundation of your online presence is a professional website. Your website should be clean, readable, and presentable. Remember, your website is often the first impression potential clients have of your work. Make it visually appealing and user-friendly.

2. Portfolio

Showcase your work with a varied portfolio. Include samples of different types of photography you offer. Whether it's weddings, family portraits, or landscapes, a diverse portfolio will attract a broader audience.

3. Pricing

Clearly state your pricing and packages. Transparency about your rates will help potential clients understand what they can expect.

4. Location and Contact

Ensure your website clearly mentions your location and the areas you plan to serve. Include a prominent contact form, making it easy for clients to reach out to you.

SEO Optimization

I am completely NO JOKE when it comes to SEO. I don’t ever pay for ads. As you see here, this is incognito mode (click on top of photo). Google generally likes to show you google searches based on your google searches in the past. Incognito mode is the general mode in which you want to search for your google ranking. Otherwise, it will not show you an accurate listing if under your profile.

Notice we are in the top search. Above even wedding wire for our number one tag that we utilize on our website.

1. Use Clear Headers

Organize your content with clear headers. Proper headings not only make your website more user-friendly but also help search engines understand your content.

2. Backend Optimization

Most website platforms offer backend optimization options. Utilize meta tags, meta descriptions, and alt tags for your images. These tags make it easier for search engines to index your content.

3. Submit Your Sitemap

Sign up for Google Search Console to submit your sitemap. This step is crucial for Google to crawl and index your website, making it visible in search results.

Content Creation and Blogging

1. Regular Blogging

Now comes the fun part - blogging! As a photographer, you may not have thought of yourself as a writer, but blogging is an excellent way to boost your SEO. Aim to write at least two blog posts per week, with each post being a minimum of 600 words.

2. Blog Ideas

Your blog posts can cover a wide range of topics. Share your journey into photography, showcase your latest work, or offer a glimpse behind the scenes of a photo session. You can also write about photography equipment, props, or wardrobe additions you've made.

3. Categories and Tags

Organize your blogs with categories and tags. For instance, if you write about Santa sessions in Haddon Township, your category could be "Santa Photography Sessions," and your tags might include "Haddon Township," "New Jersey," "Christmas Sessions," and more. Use categories and tags to help potential clients find your content.

4. Alt Tags for Images

Don't forget to add descriptive alt tags to the photos you upload. Alt tags provide text descriptions for images and improve accessibility while assisting search engines in understanding your visual content.

Getting Indexed

Once you've completed the backend optimization, published your blog post, and chosen a featured photo, head to Google Search Console to request indexing. This step ensures your new content appears in Google's search results.

The Power of SEO for Photographers

Optimizing your photography website for SEO is the number one way to attract clients, especially if you're just starting out. Being on the first page of Google search results can significantly boost your visibility and credibility in the competitive photography industry. So, follow these steps, consistently create valuable content, and watch your photography business grow. Your journey as a successful photographer starts with a well-optimized website and regular blogging. 

I promise you, if you do this, you will get consistent bookings!!! 

Happy shooting, my friends!

Dee Giumetti

Shooting Star Photography

Reflecting on Loss and Cherishing Life's Moments- as a photographer

Creating magic with my friend Ashley, was something magical. Look at the memories we made together!

Reflecting on Loss and Cherishing Life's Moments

These last few months have been eye-opening to me. My friend tragically passed away in July. I miss her greatly, and there isn't a day that goes by that I don't think about her. Anytime someone passes that you are close with, there's a ripple/wave effect. It helps you to reflect and look around and see what you have. It makes you try to cherish each moment even a little more. Being on this earth at any second is no guarantee, and it is up to us to make the best of it.

Good ol’ Drifter and this beautiful little lady. All smiles with her “pet” unicorn in the magical forest.

The Impact of Loss

Life can beat you down. Especially when losing someone, you will never get over the loss. Time doesn't necessarily heal all wounds, but it's also time that you know you need to be blessed to have. It's that hug you want to hold on tighter and not let go.

There's also regret when someone passes. I regret not thanking her more. I regret not getting her glammed up and doing a fancy photo shoot with her and her unicorn. I regret not doing professional photos of her daughter and her together (I have a few of them separately).

A Blessed Calling

All smiles for this darling little lady. Love the florals and the softness of the scenery for some beautiful magic.

I love what I do, and I am blessed to be able to do this job. It's the memories I love making for all my families. For the babies, the kiddos, teens, moms-to-be, grandparents, and even getting the cousins and grandkids together. This is about making memories for entire families' lives. Isn't that incredible?

This little lady was all in with her unicorn for the day. She wanted to take him home.

The Ripple Effect of Loss

When my friend passed away, it was as though the world had dimmed a little. Her laughter, her smile, her warm presence—it was all gone in an instant. Her absence created a void in my life that can never be filled. But amidst the grief, I realized something profound. Her passing sent ripples through my life, awakening me to the fragility of existence and the importance of cherishing every moment.

The truth is, life is unpredictable. We often take our time on this earth for granted, assuming that there will always be another day to express our love and gratitude. But my friend's departure shattered that illusion. It reminded me that each moment is a gift, and we must embrace it with open arms.

We always need to get those cheesy smiles in too!

Embracing Life's Imperfections

Life isn't always sunshine and rainbows. It can be challenging, painful, and unfair. Losing someone you care deeply about is a wound that never truly heals. Time may dull the ache, but the scars remain as a reminder of what once was. Yet, it's precisely these scars that teach us the value of the time we have left.

As I navigate the waves of grief, I hold onto the memories of my friend tightly. I cherish the moments we shared, the laughter we enjoyed, and the love we exchanged. I'm reminded of the hugs we shared and how I wish I could have held onto them just a little longer.

Walking her pet unicorn.

Regrets and Lessons

Regret is a bitter companion in the wake of loss. I regret not expressing my appreciation to my friend more often. I wish I had taken the time to create beautiful memories, like that fancy photoshoot with her and her unicorn. I regret not capturing more precious moments with her and her daughter together.

But through these regrets, I've learned a valuable lesson. Life is a delicate tapestry of moments, and we have the power to shape it into something beautiful. It's a reminder that we should never wait to express our love and gratitude to those we care about. Tomorrow is never guaranteed.

Creating Lasting Memories

All smiles again. Pink is a great color on her!

In the midst of sorrow, I find solace in my work. I am fortunate to have a job that allows me to create memories for families. From capturing the innocence of babies to freezing the exuberance of teens, from documenting the glow of expectant mothers to bringing generations together for photos, it's a privilege to be part of these moments.

This work is about more than just photographs. It's about freezing time, encapsulating emotions, and preserving memories that will last a lifetime. It's about crafting a legacy that future generations can treasure.

Conclusion: Embracing Life's Beauty

In the face of loss, I've learned to appreciate life's beauty even more. My friend's passing taught me that every moment is precious, every hug should be held a little tighter, and every expression of love should be shared without hesitation. We may never completely heal from the wounds of loss, but we can find strength in the memories we create and the love we share.

Life is a gift, and it's up to us to make the most of it. Let us not wait for tragedy to remind us of this truth. Instead, let us celebrate life's imperfections, cherish our loved ones, and continue to create beautiful memories that will live on long after we're gone.

Until then… Happy Shooting, my friends!

Dee Giumetti

The Naturals Collection By Shooting Star Photography

Editing in natural brown tones will always be a beautiful addition to any family or child’s photo album. At Shooting Star Photography LLC, we specialize in capturing rich neutral photography tones that add a touch of elegance and timelessness to our work. We understand how to manipulate light and shadows to create a stunning visual narrative. We understand the importance of natural light in photography, and our ability to harness beautiful sunlight enhances the mood and atmosphere in our images. Whether it's a golden hour portrait session or a sun-drenched landscape, we strive to capture the essence of each moment, using the interplay between light and rich neutral tones to create truly captivating photographs.

Mom and her newborn. Flipping her hair… Like a boss! Set among the sunset in natural vintage outfits and tones. Taken in Woolwich Township, New Jersey.

Why is vintage the way to go for family portraits?

When it comes to family portraits, capturing the beauty and essence of your loved ones is of utmost importance. Many people are now turning to vintage aesthetics to create timeless and sentimental family portraits. There are several compelling reasons why vintage is the way to go for this cherished tradition.
First and foremost, vintage family portraits exude a sense of nostalgia and evoke warm emotions. They transport us back to a simpler time, reminding us of the precious moments shared with our families. By choosing a vintage style, we can infuse our portraits with the same timeless quality and sentimentality enjoyed by our ancestors. These portraits become heirlooms that can be cherished and passed down through generations, creating a strong connection to our family's history.
Moreover, vintage family portraits have a distinct artistic appeal. The soft, muted tones, grainy textures, and classic black and white effects add a touch of elegance and sophistication to the photographs. They create a sense of timelessness, allowing the focus to be solely on the family members and their relationships. Vintage aesthetics have a way of capturing the essence of family life, portraying the love and bond shared between family members in a truly beautiful manner.

The beautiful light and vintage feel will make this a classic for a lifetime.

Another advantage of choosing a vintage style for family portraits is its versatility. Regardless of the setting or clothing choices, vintage editing techniques can beautifully adapt to any situation. Whether you prefer a rustic outdoor location, a cozy indoor scene, or a grand formal setting, vintage edits can enhance the overall mood and ambiance. This versatility allows for greater creative expression while still preserving the nostalgic charm that vintage portraits are known for.

Vintage clothing and styling is a lifetime classic. This little girl is strolling along the fall leaves in the South Jersey forest.

In addition, vintage family portraits are a refreshing departure from the highly retouched and heavily filtered images that have become commonplace today. The natural imperfections and aged appearance lend an authenticity to the photographs, capturing the genuine emotions and personalities of each family member. In a world where perfection is often the norm, vintage portraits offer a refreshing and genuine representation of family life.

Watching the sunset in the fall. Vintage warm tones and lush light make this a classic photograph.

Little cowboy at the farm.

Lastly, opting for vintage family portraits can be seen as a conscious choice to slow down and appreciate simple joys amidst the fast-paced digital age. By embracing the past through the vintage aesthetic, we create a sense of timelessness that transcends trends and technological advancements. Vintage family portraits serve as a beautiful reminder to cherish the present moment and the loved ones who surround us.

More beautiful light at the farm. Vintage is always the classic approach to go in photographs.

In conclusion, vintage is the way to go for family portraits due to its ability to evoke nostalgia, its artistic appeal, versatility, authenticity, and its encouragement to embrace the present moment. By choosing a vintage style for your family portraits, you are creating timeless heirlooms that will be treasured for generations to come.

Happy Shooting, my friends!

Deirdre Giumetti

Shooting Star Photography