Photographer-Marketing Tips

I teach photography to all kinds of photographers around the globe. You can be the most talented photographer and creator out there on your skill set, but if you don’t have any business acumen, nor knowledge of how to market or to coordinate a web page, you may find yourself in trouble finding work. I see it so much in our field. Most think the work will bring people in based on talent alone, but that is not the case.

Your work alone won’t get you clients, no matter how good you are!

Here are some of my…

Marketing Tips For Photographers

You’ll need to generate high-quality, informative content: Focus on creating high-quality, informative content that provides value to the users. The content should be well-written and formatted, with proper use of headings, subheadings, and bullet points.

1. Voice search optimization: With the increasing use of smart assistants and voice search, it is essential to optimize the website for voice search. This includes using long-tail keywords and natural language.

2. Mobile optimization: More and more users are accessing the internet through mobile devices, so it's crucial to optimize the website for mobile. This includes using responsive design and optimizing page load speed.

3. User experience: Search engines value user experience, so make sure your website is easy to navigate, loads quickly, and has a clear call-to-action.

4. Semantic search: In 2023, search engines are likely to focus more on semantic search, which means understanding the meaning behind the search query rather than just matching keywords. To optimize for this, focus on creating content that answers specific questions and provides comprehensive information on a topic.

5. Social media engagement: Social media engagement can also help with SEO, as it increases visibility and drives traffic to the website. So, create engaging social media posts and share your content on social media platforms.

Overall, SEO in 2023 will require a focus on creating high-quality content that provides value to the users and optimizing the website for mobile and voice search, semantic search, and user experience.

Beautiful garden session with this cutie!

One of my favorite butterfly dresses.

If you're a photographer looking to improve your SEO, here are some resources that you might find helpful:

1. SEO for Photographers by The Modern Tog: This is an online course that teaches photographers how to optimize their websites for search engines. The course covers topics such as keyword research, on-page optimization, and link building.

2. Photography SEO Community: This is a Facebook group where photographers can share their SEO strategies and ask for advice. The group has over 13,000 members and is a great place to connect with other photographers who are working on their SEO.

3. Google's SEO Starter Guide: This is a free guide provided by Google that explains the basics of SEO. It covers topics such as creating high-quality content, using keywords effectively, and optimizing images.

4. Moz Blog: Moz is a popular SEO tool provider, and their blog is a great resource for learning about SEO. They have a section specifically for photography SEO, which covers topics such as optimizing images and building links.

5. Yoast SEO for WordPress: If you're using WordPress to build your website, the Yoast SEO plugin can help you optimize your content for search engines. They have a specific section for photographers, which includes tips on optimizing image alt tags and meta descriptions.

6. Photography Spark: This website provides resources and tools specifically for photographers, including a section on SEO. They have articles on topics such as creating location-specific landing pages and optimizing for mobile devices.

By utilizing these resources, photographers can gain a better understanding of SEO and how to optimize their websites to rank higher in search engine results. Which will help to market and generate business. I started out in 2015 writing on this blog. It helped to get the word out on my business and helped to develop a strong client base. It is a lot of work. You just need to keep pushing on! You got this.

Happy Shooting, My Friends!

Dee Giumetti

Shooting Star Photography

New Jersey Fine Art Photographer

You Want That Fall Look?

Fall Photography Editing Secrets

As the vibrant colors of fall foliage create a stunning backdrop, capturing the essence of autumn through photography is a treat for both photographers and viewers. The key to showcasing the beauty of this season lies not only in capturing exceptional photos but also in the art of post-processing. Here are some editing tips and secrets to elevate your fall photography:

Enhance Colors

• Hue/Saturation Adjustments: Use selective adjustments to enhance the warmth of red, orange, and yellow tones, making the foliage pop against the cooler fall backdrop.

• White Balance: Fine-tune the white balance to accentuate the golden and earthy tones, imbuing your images with a cozy autumn feel.

Embrace Contrast

• Clarity and Texture: Increasing clarity and texture can bring out the intricate details of leaves, tree bark, and other fall elements, adding depth and dimension to your photos.

• Curves and Levels: Experiment with curves and levels to create a balanced contrast, accentuating the rich hues of fall while maintaining natural tones.

Moody Atmosphere

• Split Toning: Infuse your images with a warm, nostalgic atmosphere by applying subtle split toning, enhancing the yellows and reds in the highlights and shadows.

• Vignetting: Soft vignetting can draw attention to the main subject, evoking a sense of focus and intimacy within the autumn landscape.

Fine-Tune Composition

• Cropping: Refine your composition through strategic cropping, emphasizing the captivating elements of the fall scenery and removing distractions.

• Perspective Correction: Ensure vertical lines remain straight, especially when photographing architectural elements amidst fall colors, to maintain a sense of balance and harmony.

Preservation of Details

• Sharpening and Noise Reduction: Carefully apply sharpening to accentuate intricate details, and utilize noise reduction to maintain the crispness and clarity of your fall photographs.

• Masking: Use masking techniques to selectively apply sharpening and noise reduction, preserving the authentic texture of the fall foliage while refining overall image sharpness.

By incorporating these editing secrets into your post-processing workflow, you can amplify the visual impact of your fall photography, encapsulating the splendor of this enchanting season in every image.

Or… you can just use my action to make that fall look that you want!

After the fall action.

Before.. see how it changes greens, but need to mask off areas you don’t want.

A little excecssive, but I think you see the point!

Want That Fall Look?

It's that time of year! Autumn in South Jersey! They say... (the experts in fall foliage) that the colors will be changing later on this year than previous years!  As photographers, we are being hired to take those beautiful family fall pictures, but we have ONE PROBLEM.. the leaves haven't really started changing yet!!And that's what we've been hired to capture, right?We've been having magnificent weather these last few days and I am hoping everyone is getting out to enjoy!Here is my after and before!  Last is SOOC no adjustments were made. After, is with the fall edit I created!Well, I have been dabbling around in Photoshop trying to figure out a way to bring out those beautiful fall vibrant foliage colors. The only changes I see going on, in South Jersey, at the moment are the soybean fields.

They are gorgeous vibrant gold colors, even those lovely sandy browns.  However, there is not much going on in terms of foliage.I am starting to see only a SLIGHT change with the greenery on the leaves. Honestly, I'm seeing more acorns dropping, more than anything!So... I have developed this fall set for you guys! Yep, I did not stutter... This is the first time I have ever exported so I accidentally uploaded 

This will give you that lovely fall foliage that you are dying to have right now! It's also a great way to showcase those gorgeous tones, if you live elsewhere in the country (for example, Florida) where you don't get much of that fall foliage!Here is a before and after of the fall colors !   I like using this as a bit of a toned down feature, but gives my photographs a little extra warmth. Fellow togs enjoy and don't be afraid to experiment with these beautiful colors and create something magical!

 Happy Shooting, my friends!!!

Dee Giumetti